![]() ![]() But more importantly, these terms are insufficient to describe any typefaces that do fall inside. First, there is a wide range of typefaces that fall well outside these two groups. But Dr Unger was seeing things through a type designer’s loupe, and he was merely explaining the enormous level of precision and careful adjustment these typefaces entail.īy now in history it is clear that the generic categories “serif” and “sans” are simultaneously limiting and vague. ![]() As a type user it is more natural to define sans serifs differently: they may look sturdy, serious, mechanical, or, in the worst cases, even neutral. ![]() Dr Gerard Unger once said, “Sans serifs are delicate things.” This may seem a puzzling statement, even an oxymoron, from the perspective of a reader or a graphic designer - and he was both a book lover and a very successful designer himself. ![]()
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